Here’s Why Marie Forleo is a Genius (and how you too can be one!)

January 4, 2010

I had a terrible day today.  It was odd because I just woke up feeling frustrated and that rarely happens in my world.  So I struggled through the day . . . until I received an email from Marie Forleo.  And then everything shifted.

Let me explain. . .

Marie Forleo is amazing.  I consider her a good friend as well as a mentor.  She’s a multi-talented entrepreneur who (among a million other things) empowers women with tools to create financial, spiritual and emotional wealth through entrepreneurship.

Because I subscribe to her updates, last night I received an email from her.  I want to share it here because she is a MASTER at crafting emails (and writing blog posts) that make you feel she is talking only to you-and that is a priceless skill to develop.

Because Marie is able to grab me instantly with each email she crafts, she always has my undivided attention.  To show you preciously what I am talking about, I am going to dissect her email.  But first, here is her original email:

______________________________________________

Happy Happy New Year, Amy!

It feels soooo good to be back in action.

I was pretty much “unplugged” over the holidays
and it was the best thing I could have done for my business and my life.

Wanna know why?

I wrote about my experience in a brand new article and also
shared 3 fast ways to really start the new year off right.

(I wasn’t planning to write about this, but it all bubbled up from being unplugged!)

Read it here:
http://marieforleo.com/2010/01/3-ways-to-really-start-the-new-year-off-right/

I’d love to know what you think of these ideas so be sure to leave a comment.

(I’m also in love with the blog pic. Super beautiful :

My boys are off working on a movie project tonight so it’s time for me to get back to it before they get home.

Thanks, as always, for reading and I’m SO thrilled to play a part
in helping you make 2010 an incredible year.

Now go read the new article on the blog and I’ll see you over there.

http://marieforleo.com/2010/01/3-ways-to-really-start-the-new-year-off-right/

Loads of love,

Marie

P.S.  2010 Mastery is closing this Thursday at 3PM EST.   If you’re thinking
about it – now is the time to rock.
http://themasteryprogram.com

______________________________________________

Great email, right?  Once I received it, it instantly shifted my day for the better and that is a powerful thing to do for your readers.  And the blog post she links to is even better (I encourage you to check it out).

As promised, below I dissect Marie’s email a bit, just to give you a good sense of the elements in this email that are genius!

______________________________________________

Happy Happy New Year, Amy! (#1:  She makes it personal right away by mentioning my name in the greeting.)

It feels soooo good to be back in action.

I was pretty much “unplugged” over the holidays
and it was the best thing I could have done for my business and my life. (#2:  Here Marie offers a little info about herself and what she has been up to.  If people have subscribed to get your updates, they WANT to hear little snippets about you. Share yourself with them!)

Wanna know why? (#3:  She’s casual in her conversation because in real life, this is exactly who Marie is-real and casual.)

I wrote about my experience in a brand new article and also shared 3 fast ways to really start the new year off right. (#4:  Marie is always giving out great value, no matter if it is in an email or in her blog post.  Making sure to always add value in all your communications (or the promise of value to come) is essential.)

(I wasn’t planning to write about this, but it all bubbled up from being unplugged!)

Read it here:
http://marieforleo.com/2010/01/3-ways-to-really-start-the-new-year-off-right/

I’d love to know what you think of these ideas so be sure to leave a comment. (#5: Marie often gets a lot of comments from her blog posts.  One way to encourage this is just ask!)

(I’m also in love with the blog pic. Super beautiful :- ) (#6: Marie’s audience is primarily women and when she writes, she always considers who her reader is. This is important because you do not want to write in a manner that “speaks to everyone” because you fear leaving someone out.  Get specific, get personal and don’t be afraid to talk only to your audience.  It allows your audience to feel they belong.)

My boys are off working on a movie project tonight so it’s time for me to get back to it before they get home. (#7: Again, she makes it personal and you feel like you are great friends with her.)

Thanks, as always, for reading and I’m SO thrilled to play a part in helping you make 2010 an incredible year. (#8:  Her sincerity always comes through and when you are real, there is no mistaking that you care.)

Now go read the new article on the blog and I’ll see you over there. (#9:  This is the 2nd time Marie encourages her readers to click on the link to read her blog post.  You must give your readers a few “calls to action” when you want them to do something.)

http://marieforleo.com/2010/01/3-ways-to-really-start-the-new-year-off-right/

Loads of love,

Marie

P.S.  2010 Mastery is closing this Thursday at 3PM EST.   If you’re thinking about it – now is the time to rock.
http://themasteryprogram.com

(#10: When you build trust with your readers, you can promote your programs with ease because you know they want to know about everything you are working on.  The way Marie mentions her Mastery Program here is perfect because she is giving a deadline and a link to more info.  Simple and effective.  Don’t be afraid to promote a program . . . but only do it after you have built trust over time.)

Did you notice that all 10 of my tips above had nothing to do with being slimy, tricking your readers or trying to be someone other than yourself? There are no tricks to crafting stellar emails-it all comes down to being real. Because I know Marie, I can guarantee that her communications are 100% authentic and true to who she is.

Next time you craft an email to your audience, I encourage you to keep these strategies in mind.  You can experience greater engagement and stronger loyalty from your audience when you hone in on your ability to connect. Talk to your readers like they are sitting in your living room having a chat with you-I bet they will be sure to pay attention next time when an email from you pops up in their in-box.

Now it’s your turn.  Do you use these strategies already when communicating to your readers?  Do they work for you?  Are there other tactics that you have perfected that work great as well to build loyalty and encourage your readers to take action? Let me know your thoughts!

Related Posts

• January 8, 2010 -- I Confess: My Name is Amy and I’m a Blog Snob. Now Pass The Wine. (Blogs That Rock, Part I)
• January 21, 2010 -- You May Need to Step Away from the Social Media Mic
• January 10, 2010 -- Why I Eat Up Everything My Favorite Bloggers Think Up (Blogs That Rock, Part 2)

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