Listen on…
Raise your hand if you get tripped up defining your niche with full confidence. Well, my friend, you’re not alone.
I hear it all the time from entrepreneurs … “I feel stuck because I’m just not certain what my niche is!”
I’m here to tell you that this is about to become a thing of the past, and after you’re done with this episode, you’ll be feeling hyper clear about the niche you are serving.
In this episode, I walk you through a highly-effective four-step process for identifying your niche. (I even made you a freebie to make it easy to follow!)
Before I take you through this actionable, tangible step-by-step process, I have to address the elephant in the room.
Fear of actually selecting a niche!
Whoa, talk about diving right in… am I right?!
I know that this fear is alive and well because I hear about it and see it all the time in my Online Marketing Made Easy Facebook community. The bummer is that for many entrepreneurs — especially those just starting out — that fear of selecting one niche is enough to stay stuck in decision paralysis.
“Choosing the wrong niche is better than choosing no niche at all.” – James Wedmore
What’s most important for you to know is that you might pick the wrong niche right away, and that’s okay because it will at least get you moving forward — and forward action means progress and clarity.
This four-step process is going to take a little elbow grease, so get ready to put pen to paper. But I promise you the work is going to be worth it, and the clarity you’ll gain will catapult you to the next level in your business.
- In step 1, you’ll identify your main market.
- In step 2, you’ll niche down and get really specific. (And trust me, the more specific, the better!)
- In step 3, you’ll do some market research.
- In step 4, you’ll create your Value Articulator Statement.
Here’s a sneak peek of the episode.
- [01:10] It doesn't matter if you say “nitch” or “niche;” what really matters is that you identify your niche and understand how you’re going to serve your audience within that niche in the biggest way possible. There is a huge fear about choosing the wrong niche. That's okay. The wrong niche will point you in the right direction.
- [04:45] Step one is about identifying your overall market. Start with broad categories like finance, health, wellness, beauty, lifestyle, education, love, connection, relationships, entrepreneurship, and spiritual development.
- [06:12] Step two is where you zoom in a bit and niche down. If an expert sounds like they are speaking directly to you, it's because they have niched down. Speaking to everyone is speaking to no one.
- [12:56] Step three is to do market research. Spend some time on Google and YouTube to gather insight on the size of the audience looking for what you have to offer. Take note of the most popular searches. Look for patterns that keep showing up. Also talk to other industry experts.
- [17:37] Step four is to create your value-articulator statement. This will help you pull everything that you've worked on into a concise and clear statement. It's extremely helpful in identifying your niche, because it helps you identify the problem you're solving, who you’re serving, and how you’ll help them.
Say goodbye to niche confusion or feeling stuck. I want you to declare right here, right now, that you are going to choose a niche, even if it feels scary.
And because I know there is a lot of action steps in this episode, I’ve put together a little freebie that will take you through each step in detail. Grab your freebie here!
This episode is also brought to you by the Lead to Win podcast, a podcast by two of my favorite leadership experts, Michael Hyatt and Megan Hyatt Miller. Lead to Win helps you to minimize overwhelm and navigate the complexities of being a leader so you can win at work and succeed in your life. If you’re ready to cut through distractions and focus on your greatest priorities, check out Lead to Win today! Head here to subscribe and listen.
After You've Nailed Down Your Niche…
It's time to start growing your business’s most important asset — your email list. Join me for a gamechanger of a FREE Masterclass: The Relaxed Business Owners Guide to Building a Profitable Email List.
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