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When your students fall off the horse, use these strategies to get them back on
If you have an evergreen course, then this episode is for you, sweet friend, because I’m diving deep into an issue that most evergreen course creators face — and that’s losing the attention and engagement of your students.
And even if you haven’t created your evergreen course yet, if you’ve ever taken one, you know exactly what I’m talking about. You’re cruising through the modules, taking notes, learning a ton, and then all of the sudden… life happens. Your focus shifts to something else that’s going on (your family, your job, or the final season of Ozark), and you fall off the proverbial evergreen course horse.
Without you being there live to cheer your students on to the finish line, some dropoff is bound to happen. Afterall, we’re all human. Let’s be real — it even happens in my evergreen course, List Builders Society, and I’ve been in the game for 13 years now!
Luckily, I have some tools in my arsenal to help combat the dreaded engagement drop-off that I’m going to share with you in this episode. Over the years, I’ve found that these strategies have significantly helped keep my audience interested and engaged, which is a win-win for everyone.
So if you want your students to show up bright eyed and bushy tailed, excited and ready to learn throughout the entire duration of your course, then open up that Google doc and get ready to take notes — because this episode is packed with my very best tips.
Here’s a glance at this episode…
- [09:02] Be intentional about the onboarding sequence you create for your students once they enroll. Your goal is to make them feel like they've made the perfect decision.
- [14:48] Offer a really great Q&A process where you think students might get stuck. They want a place to ask questions and hear directly from you.
- [20:21] Sprinkle pep talks and mindset videos throughout your product and your email sequence. Pay attention to where your students get stuck or frustrated.
- [25:21] Offer content updates. We update content every two years, and students get lifetime access to the course. Let alumni know what's new.
- [27:21] Students get access to a live monthly Q&A with me for one year in List Builders Society. That's 12 live sessions with me.
- [31:09] Create a community to support each other so that students can engage with other students with the same interests and goals.
- [34:41] Choose one or two of these strategies and start planning for them. Lay out your project plans so you can work on them, then head over to Instagram and let me know which strategy you are working on.
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