Listen on…
The simple strategy that earns this busy mom $100K per month, and counting
If you ever thought creating a thriving digital course while having young children was impossible, my guest today — Jessica Berk – will prove you wrong. She’s a mom to two beautiful young girls, and the owner of a wildly successful online business, Awesome Little Sleepers.
What’s so impressive about Jessica is that she was able to take a pain point of hers — having a toddler who was protesting sleep at night — and turn it into a digital product that has helped thousands of parents all over the country get their children to sleep easily, and stay sleeping throughout the night.
Now, here’s the kicker. Jessica made $200,000 in her first year of business, and continues to make around $100,000 per month to this day. Yes, sweet friend, you read that right — and I’m here to tell you that it’s possible for you, too.
In this episode, Jessica shares her story of how Awesome Little Sleepers came to be, and what she’s done to earn her incredible success, including:
- How she knew it was time to go from one-on-one coaching to creating a digital course
- The strategy behind her first launch and what made it so successful
- What she’s done to grow her email list and the one thing that’s made the most impact
- How she’s managed to find her flow — being a mom, running a household, and building a business — at the same time
Jessica is truly an inspiration, and I’m so excited for you to listen to this episode!
Here’s a glance at this episode…
- [05:17] It's always been a dream for Jessica to work for herself. She also became passionate about sleep when she had her daughter. Getting her daughter on a sleep schedule really helped her sanity.
- [06:09] She became a certified toddler sleep coach and her business Awesome Little Sleepers was born.
- [07:30] Jessica started listening to Online Marketing Made Easy around 2018 or 2019. She started out with List Builders Society to see if there was a market for her service.
- [08:39] She grew her list to over 3,000 people and then decided to sign up for Digital Course Academy.
- [13:18] She started live launches at the beginning of 2021. Her second live launch made $20,000, and she grew from there.
- [20:06] Jessica shares how her evergreen course is doing even better than her live launches. She has 42% show up rates!
- [21:01] It's important to have live launches and get feedback before going evergreen. Digital Course Academy teaches both.
- [27:26] When shifting from one-on-one coaching to a digital course, keep in mind that even though every family is unique many of the problems people have are universal. Look for themes and identify categories.
- [40:06] Jessica's story shows us the power of really finding your audience's pain point and offering a solution. Allow yourself to go through trial and error to figure out what you really need to do to make your business work.
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