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My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did
As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group.
Yes, you read that right – 66%.
Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time.
From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.
And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.
I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource!
But just a heads up — this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this.
Here’s a glance at this episode…
- [05:20] Establish a clear goal and purpose for the community you're creating with your bootcamp.
- [05:51] I gave my members the mantra of Do Something Different, or DSD.
- [07:27] The value you provide goes far beyond just the information that you teach. Instilling belief helps your community create a transformation that sticks.
- [07:42] Establish official hashtags that are aligned with your goals.
- [09:04] I’m sharing the exact Google Doc that I used to create my content strategy.
- [12:03] I have five columns in my Google Doc: Category, title, post copy, date to post, and image.
- [15:24] The Accountability category moves people to take action. An example of a post title would be Show Your Work.
- [18:11] The Lifestyle Connection category aims to create fun conversation starters to help your community connect.
- [19:10] The Review category ensures members have all the resources they need to take action.
- [24:34] Lean into your community. Create shout out posts and tag members, and host training videos outside of Facebook.
- [31:34] You can continue to offer your members support while they're getting into action.
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