Listen on…
Why so many entrepreneurs get stuck trying to build a passion-based business
Have you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be further from the truth.
When I first started my business, I wasn’t passionate about what I was doing. And [spoiler alert!] even these days I don’t wake up and think, “I’m so excited to help someone create a digital course today.”
Don’t get me wrong – I absolutely love serving my audience.
But instead of starting a business that was solely based on my passion, I started a business based on what I was good at. And by doing this, over the years I’ve built something that’s wildly successful, gives me freedom, and fulfills me.
So if you’re on the fence about whether or not to start a business because you’re not passionate about one specific thing, don’t let it stop you from moving forward.
And if you do have a passion for something – and are unsure if it should stay a hobby or become a business – there are definitely some things to consider, which you’ll hear in this episode.
You’ll also learn:
- The questions you should ask yourself when you want to start a business
- Why entrepreneurs with passion-based businesses often get stuck
- How to define value you bring to the world with my Sweet Spot framework
This is a topic that I am, in fact, very *passionate* about – so I hope you enjoy it!
Here’s a glance at this episode…
- [03:33] I left my corporate job so I could be my own boss. If I had waited for an idea based on passion alone, I never would have put in my two weeks notice.
- [04:14] Your pursuit of passion and mission might actually be blocking you from moving forward and making an impact in the world.
- [05:56] Shift your mindset and stop pursuing passion as your primary focus when building your business.
- [06:42] Your sweet spot is at the intersection of these quadrants: Skills and know-how, who you want to serve, the market for your idea, and what lights you up.
- [10:47] Don't discount the beauty your passions can create in your personal life. You don't have to monetize all of your passions.
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