Listen on…
How I’ve become a better listener (& how it’s helped me take a lot of the guesswork out of business growth).
I’m going to let you in on a little secret — listening to your audience can make a huge difference when it comes to your business’ bottom line.
When you listen to your potential customers, you gain insights into their problems and the solutions that they desire.
And when you’re clear on what your audience desires, it’s like you have a roadmap that tells you what products to create, and what content to serve up that will lead them to making a purchase.
I don’t know about you, but having a roadmap sounds a lot better than wandering aimlessly to me.
But here’s the thing. Listening doesn’t come naturally to a lot of people, especially entrepreneurs who are used to doing all the talking. It definitely takes a little bit of practice — at least it has for me.
And that’s why I wanted to record this episode for you. In it, I share how listening to my audience has made a massive impact on my business as a whole — and how I’ve honed in on my listening skills over the years (as someone who’s admittedly a big talker).
You’ll hear:
- Techniques for actively listening that you can implement with your audience
- Where I go within my community to get insights on what they want and need
- The specific questions I ask my audience to understand them on an intimate level
- How I incorporate my audience insights into my marketing efforts
This episode is a great listen whether you’re already in business or aspire to have one — so get comfy, press play, and enjoy!
Here’s a glance at this episode…
- [03:47] Listening to my students’ challenges when it came to leaving their 9 to 5 jobs and starting a business allowed me to write a book tailored to their needs.
- [05:22] It’s impossible to absorb new information when you're constantly talking and putting out your own information.
- [06:39] Actively listening allows us to serve the right content to the right people at the right time.
- [10:11] I dig deeper before I open my mouth to answer questions.
- [11:42] I write down the exact phrases that my students are using because it allows me to enter the conversation already going on in their heads.
- [13:47] Combining the power of listening and compassion is 100% of the magic that has made my business what it is today.
- [15:04] Get into your DMs. Pay attention to what people respond to and the questions they're asking.
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