Listen on…
Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke)
Ever wonder what the big deal is about using video in your business?
In this episode, I delve into the incredible success story of Nicole Burke, one of my standout Digital Course Academy students.
Nicole, the brilliant mind behind Gardenary, has taken her business to new heights by harnessing the power of video in her marketing strategy.
I understand the hesitation that comes with video — it used to intimidate me too! But let me assure you, it's a game-changer that can transform your business, just as it did for Nicole.
And here's the kicker: You don't need a pro videographer or a hefty budget to create engaging, converting videos for your audience.
In this episode, Nicole spills all her video secrets, sharing the insights and strategies that have propelled her on platforms like Instagram, TikTok, YouTube, and Pinterest.
Even if you're a one-person operation armed only with a smartphone, Nicole's tips will empower you to step confidently into the world of video content.
You’ll learn:
- How Nicole generates captivating content ideas
- The ‘nuts and bolts of posting including the ideal frequency and video length
- Advice on user-friendly and affordable video equipment and software
- Tried and true strategies to go viral
- Tips for moving past feeling uncomfortable on camera
So if you're eager to unlock the potential of video and supercharge your digital course sales, pop in your earbuds and give this episode your full attention!
Here’s a glance at this episode…
- [03:33] Nicole Burke has grown Gardenary by making video a major part of her marketing plan.
- [10:07] In 2015, she started a consulting business called Rooted Garden with just $400. She made over $120,000 in the first year. She marketed her business with photos on Instagram.
- [12:33] She was so busy she ended up in the hospital three times because her time was maxed out. She needed to scale.
- [13:03] She signed up for B-School and listened to Courses That Convert on a road trip. She went home and created her first course in 2021.
- [15:33] She spent over $600,000 on paid ads in 2021, garnering 30,000 leads. By 2022, leads were getting very expensive.
- [16:45] In 2022, she went all in on video. She exceeded 2021 revenue and spent less than $25,000 on paid ads.
- [18:56] She uses a wide variety of video formats including b-roll, voice to text, quick clips with narration, short clips, a lot of text, and no text.
- [26:27] Every day she posts three short-form videos on Instagram and TikTok. Instagram went from 260,000 to 428,000 followers since January.
- [28:08] She uses Manychat DMs on Instagram. She’s had 46,000 keyword uses since January with a 2/3 conversion rate.
- [35:31] Studies have shown that volume leads to better quality. Practice creates better work.
- [45:24] When you make your opinions clear and express them in your videos, it allows your audience to know whether you are for them or not.
- [52:20] Create videos in batches, and make sure they can be repurposed.
- [56:07] Five secrets to a successful video: 1. Follow your impulse. 2. Take a stand. 3. Film without your face. 4. Tell stories. 5. Break the rules.
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