Listen on…
Turning your passion into a household brand that scales, inspires, and seizes opportunity.
Did you know you can grow a simple passion, like baking cupcakes, into a market-changing household brand? Well, our fabulous guest today did just that and so much more! Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!
Today, Candace sits down with us to deep dive into business, what it takes to grow your passion into a million-dollar brand, and how to chase your dreams without waiting your turn. She opens up about the importance of innovation when developing a game-changing business and how she courageously pivoted her brand into a whole other company.
Plus, you'll get an exclusive peek into Candace's unbelievable experience on Shark Tank, and she even gives you the details on how to prepare a pitch that stands out, seizes opportunities, and wins over investors. Oh, and you'll also hear her #1 tip for taking calculated and necessary risks before scaling up!
One of my favorite things about Candace (there are just too many!) is that she is totally devoted to encouraging all you entrepreneurial women out there to step out of your comfort zones, build networks, and take action – even if you don't feel 100% ready. My friend, you'll leave this episode feeling more motivated than ever to dream big and chase after those dreams unapologetically!
Today, we talk about:
- (5:46) How Candace grew her initial Sprinkles brand into more opportunities
- (9:27) The first 3 things Candace did when she pivoted
- (12:33) Behind-the-scenes of Candace’s Shark Tank experience
- (20:49) The elements of a fantastic pitch
- (27:55) Tips for navigating necessary risks
- (30:14) Advice for finding the courage to do something different and go against the grain
- (34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams
Listen in and be prepared to hit repeat whenever you need some serious inspiration!
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