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#738: Creating Financial Freedom: Building Wealth Through ‘Boring’ Businesses with Codie Sanchez

December 5, 2024

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Buying and scaling “boring businesses”, building life-changing wealth, and unlocking financial freedom.

If you're anything like me, one of the reasons you got into entrepreneurship was for more freedom! And my guest today believes that money is freedom, and ownership is the surest way to achieve it.

I'm so excited to welcome Codie Sanchez! She's an incredible entrepreneur, investor, and founder of Contrarian Thinking, a movement encouraging you to think differently about wealth building. Today, we explore a unique path to financial freedom you may not have considered before – buying and scaling small, everyday businesses. Believe me, buying businesses is much more accessible and affordable than you might think!

These “Main Street” businesses could be your ticket to serious wealth, and Codie's here to show you how with step-by-step strategies and real-world examples. Plus, if you're curious about buying online businesses, Codie's got expert tips for that, too!

Plus, you get a sneak peek at Codie's brilliant new book, “Main Street Millionaire”, packed with resources, tools, and wisdom for building generational wealth like a pro.

In this episode, we discuss: 

  • (4:04) How Codie found financial freedom through buying and scaling ‘boring’ businesses
  • (10:03) The mindset shift you need to see the value in ‘Main Street’ businesses 
  • (18:29) Everything to consider as a first time business buyer 
  • (21:35) How to know what type of business is right for you to buy
  • (27:28) The exact process Codie uses to evaluate business deals, manage risk, and navigate fear 
  • (31:09) A behind-the-scenes look at Codie’s most successful acquisitions 
  • (35:22) Strategies for buying an online business 
  • (39:46) The biggest mistakes Codie sees with hiring and firing
  • (42:58) Everything you will learn from Codie’s new book!

Listen in and get ready to think about wealth building from a whole new lens!

Click here to listen!

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