#749: Unlocking AI’s Potential: What Entrepreneurs Need to Know Today with Rick Mulready

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Mastering AI basics, leveraging ChatGPT and Claude, and creating custom workflows for your business.

If you’re feeling overwhelmed by AI or worried you’re behind on best practices, this episode is for you! I’m thrilled to welcome back my good friend Rick Mulready, who many of you might remember from our episodes on Facebook ads back in the day. Now, he's crushing it as the founder of the AI Playbook community, where he helps entrepreneurs leverage AI to streamline their businesses. 

In this candid conversation (where I literally didn’t look at my outline once – can you believe it?), Rick breaks down how to structure prompts and configure custom GPTs in a way that actually makes sense. Trust me, you don’t have to be a tech genius to implement these strategies because Rick goes step-by-step, from basic setup to real examples of using AI for idea generation and copywriting. 

We also dive deep into the differences between ChatGPT and Claude.ai and exactly when to use each one in your business. My personal goal is to be fully proficient in AI by the end of 2025, and I’m so excited you’re learning alongside me on this journey! 

In this episode, we discuss: 

• (5:19) Why Rick went all-in with AI and how it completely transformed his business model 
• (12:14) The most important thing to master first on ChatGPT (hint: it’s not what you think!) 
• (25:12) My biggest lightbulb moment about promoting and talking to AI in a way that gets results  
• (31:41) A complete walkthrough of custom GPTs from what they are to how to use them like a pro
• (42:35) Real-life examples of how I’m using AI to improve my podcast prep 
• (47:22) The key differences between Claude and ChatGPT
• (54:44) How to create AI solutions that actually save you time (including Rick’s amazing coaching hack)
• (59:53) The three strategies you need to move from beginner to intermediate with AI 

Get ready to feel confident and excited about using AI in your business, even if you’re starting from scratch! 

Click here to listen!

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