Listen on…
We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me.
But I wanted to know more. So, I turned to Instagram educator and TikTok early adopter, Elise Darma, to educate me.
In today’s episode, Elise and I talk about:
- What TikTok is.
- Why you, as an entrepreneur, should be using and paying attention to TikTok.
- How to get your first one thousand followers on TikTok, and, how to get them onto your email list.
- Plus, 5 TikTok video ideas that you can start using right away.
Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media. I can’t wait for you to learn her step-by-step approach to getting started with and using TikTok to attract new customers.
Here's a glance at our conversation…
- [08:14] My guest, Elise Darma, is an ex nine-to-fiver turned freelance social media coach. Her newest social media adventure? TikTok!
- [09:10] Yes, I did say TikTok — like the Keshia song. It’s an app that features 15-second to 60-second videos. And the reason we’re talking about it is because there isn't a lot of competitive content yet… which means that, as an entrepreneur, you have the opportunity to expand your reach and attract new audience members.
- [14:49] Elise explains the TikTok algorithm and interface. Plus, she talks about how a video can rerun time and time again, lengthening its shelf-life in your favor!
- [17:31] We get into the importance of “evergreen content,” which consists of the topics that your audience is searching for regardless of what’s trending. Focusing on evergreen content will boost your traffic. Take content that you know works and turn it into a fun 15-second video to share with your audience.
- [21:50] Your first goal should be to gain 1,000 followers because this unlocks the feature to go live. Elise shares why this feature is important and ways to attract those first 1,000 followers and beyond!
- [29:37] Elise gives five TikTok video ideas — that don’t require dancing. First up, the “Talking Head Tips” video!
- [31:55] Next, she talks about the “Yup Nope” video.
- [34:00] After that, she shares the “Get to Know Me” video.
- [38:20] Then, she talks about the “Before-and-After Story.”
- [41:22] Lastly, she gives you details on how to make a trend your own by getting creative and pulling inspiration from your “For You” page.
You’ll walk away from today’s episode with a new tool in your marketing pocket, and ready to dominate a hot new platform.
And because Elise is going to share exact examples of what she’s done to see traction on TikTok, we’ve put together a free resource so you can visually see what we’re talking about.
Grab your free TikTok resource here!
This episode is brought to you by Leadpages. Whether you’re growing your email list or your business, Leadpages will make your life easier. Leadpages lets you can create hassle-free opt-in pages, thank you pages, webinar replay pages, websites and more. Plus, their built-in marketing advice and conversion tools minimize tech confusion so you can focus on the important stuff in your business — like engaging your audience. Turn your content into clicks and customers with Leadpages. Start a free 14-day trial and save 20% on your first purchase at Leadpages.
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