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After 11 years of building a successful online business, there is one area I see entrepreneurs go wrong time and time again.
Want to know what it is?
They put all their effort into growing their social media following without properly using it to grow their email list. In my experience, that’s a big no, no.
So, why would that be a big mistake?
Well, here are a couple of stats I want to share with you.
- Your return on investment with an email list is 4x higher than any other marketing platform. In fact, the average ROI is 122%.
- For every one dollar spent on email marketing, you could make between forty-five to fifty-one dollars.
You do not, and I repeat, do not own your social media followers. You do, however, own your email list. This means that a social media platform can take your followers away at any point, or dictate who does and does not see your content.
Do I have your attention yet?
I’m not saying you should ditch social media. Instead, I’m giving you simple, effective strategies for utilizing your social media accounts to grow your email list, share your knowledge with the world, and support your audience in the best way possible.
To help me do this, I reached out to a couple of experts you may know, Jasmine Star (Instagram expert) and Brittany Krystle (LinkedIn expert), for a little guidance.
In this episode, Jasmine shares her favorite ways to invite Instagram followers over to your email list. Brittany gives little known tips and tricks for converting your LinkedIn followers to email subscribers.
And yours truly — that’s me — is going to share some of the most effective ways to use Facebook to grow your email list.
You’re going to love these tangible, step-by-step strategies for growing your email list quickly. Here's a preview of this episode…
- [13:50] My girl, Jasmine Star (a.k.a. Queen of Instagram) shares her top tips for converting your Instagram followers to email list subscribers. Her strategies are simple and can be used whether you’re just starting out or you’ve been in the online entrepreneurial space for years.
- [18:49] Don’t be fooled into thinking LinkedIn isn’t a platform to gain subscribers. LinkedIn expert, Brittany Krystle debunks that belief by sharing how she uses LinkedIn as a consistent source of relevant inbound list growth. She suggests tapping into the power of your profile to attract your ideal customer avatar.
- [26:26] I jump in with some of my top Facebook list growth strategies. Including how to use your Facebook group to grow your list.
- [32:17] I also dive into a simple strategy that involves promoting a Facebook post to drive traffic to your free resource or lead magnet.
- [37:09] I wrap this episode up by sharing a simple and effective strategy… and I know you’ve heard me talk about it before. It’s simply talking about your lead magnet as much as possible. Don’t overthink email list growth because some strategies don’t need to be mind-boggling!
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Go All-In on Growing Your Email List
If you're ready to start growing your business's most important asset, join me for a gamechanger of a FREE Masterclass: The Relaxed Business Owners Guide to Building a Profitable Email List.
