Listen on…
Intimately understanding your ideal customer is the key to your success and impact.
Have you ever sat down to write a blog post, create an outline for your podcast or video show, and you just froze? Not because of fear or imposter syndrome, because those are 100% real, too, but instead, you froze because you just didn’t really know what it was that your ideal customer wanted or needed from you. This can feel like you’re just pulling any old idea out of a dark hole.
Now, of course, we'll all suffer from writer’s block at some point, but what is worse is not understanding who it is you’re serving and why. This can be the death of a business.
In today’s show, I’m talking about how to identify your Ideal Customer Avatar (ICA). Why is this so important? Because your ICA is someone who is absolutely crucial to the success of your business and if you don’t know who they are, your business won’t have legs to stand on.
Your ICA represents your ONE single PERFECT customer.
This ONE single person is the potential customer who wants and needs YOUR content, YOUR product, or YOUR services. This is also a person that you LOVE to work with. Win-win!
There are specific ways to really hone in on who this person is: what they like, what they don’t like, what their aspirations are, and most importantly, what their fears are. And surprise, surprise…when you know all this, you won’t be sitting there frozen at your computer not knowing what to create or to say in your next social media or blog post.
You’ll be happily creating solutions to their wants and needs — something they'll actually pay for.
You’re not just building your business as a hobby, right? I know you’re not, and that’s why I want you to get laser focused and know how to serve your customers best!
In today’s show, I’m going to share the exact steps in how I figured out how to understand my perfect customer. I’ve even created a super helpful worksheet for you to print out and use as you define your very own ICA.
Press play and let’s dive in! And don't forget to follow along with your own copy of our customer avatar worksheet.
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Listener shout out of the week!
Miriam, you know I love a good action taker! Thank you so much for your kind words! I appreciate you.
