Listen on…
The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider
If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?
To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi.
When I first started my business many moons ago, it was clear to me that a personal brand was the way to go.
But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old.
In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life.
I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear:
- The pros and cons of a personal brand and a company brand
- Why I decided to have a personal brand vs. a company brand when starting my business
- The roadblocks I’m encountering at this point in my entrepreneurial journey
- What new and established business owners should consider when it comes to their brand
This is a great listen for anyone who is thinking about starting their own business or already has one.
Oh, and when it comes to my personal brand, don’t worry — I’m not going anywhere anytime soon.
Here’s a glance at this episode…
- [03:42] I started my business as a personal brand. I've been wondering if I could move to a company brand successfully.
- [05:33] People feel deeply connected to you with a personal brand. You also have more flexibility when creating content.
- [06:37] A company brand creates allows for more space between you and your company.
- [07:18] It's more difficult to bring other people into your business with a personal brand.
- [09:54] With a personal brand, there's a lot of pressure to showcase your personal life.
- [11:41] A personal brand can have an expiration date. Wanting the business to live beyond you and thrive is a reason to look into a company brand.
- [12:25] Michael Hyatt successfully transitioned from a personal brand to a company brand.
- [14:10] If you are going to make a change like this, go slowly.
Rate, Review, & Follow on Apple Podcasts
“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
