Listen on…
Spoiler alert: You don’t need a ton of content to launch a digital course
If you’re like a lot of people, you might have thought “I’d love to create a digital course, but I don’t have enough content!”
And if that’s you, friend, you’re not alone! This is a really common roadblock when it comes to digital course creation.
But here’s the thing. Needing a lot of content to launch a digital course is a total myth, and I want to show you why this shouldn’t be a barrier to getting started.
To do that, I’m going to share the inspiring story of two of my DCA students (and podcasters turned digital course creators), Alissa Jenkins & Katy Caldwell.
Alissa and Katy launched their evergreen digital course without having a lot of content created — and went on to sell over a million dollars in just two years. Amazing!
Their example is proof that it is possible to launch a highly successful digital course by using what you already have.
Tune in to hear more about Alissa and Katy’s story, and the myth of “not having enough content” be totally debunked!
Here’s a glance at this episode…
- [05:39] I don't have enough content to put in a digital course is a common problem course creators may face.
- [06:11] Alissa and Katy built a podcast based around real estate. They needed to nurture their email list so they created an Excel spreadsheet lead magnet.
- [06:57] Katy signed up for Digital Course Academy. They packaged their email templates along with videos on how to use them as a bundle.
- [08:02] They launched evergreen style and sold 59 right out of the gate at $197. The price is now $247. They now have more courses and 6,000 subscribers.
- [08:50] In two years, their digital courses have brought in over a million dollars in sales. They achieved this while being Moms, podcasters, and managing careers.
- [09:45] Stop overthinking it and let it be easy. Don't make it too hard and too big in your head.
- [10:01] Their first course was called Email Templates 101. The content that they used was content that they already had.
- [12:54] If you're worried you don't have enough content, all you have to do is start with one thing and build from there.
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