Listen on…
Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date.
As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a mile, a well-executed holiday ad campaign might just be what you need to close that gap.
Social media advertising isn't just another task, my friend – it's a powerful tool that can massively uplevel your business when used strategically. That's why I'm excited to welcome back my good friend and social media advertising expert, Salome Schillack!
Her company, The Launch Lounge, scaled to seven figures in just a few short years by helping entrepreneurs like you grow their business by mastering Facebook and Instagram ads.
And today, we're diving deeper than just running Black Friday ads for your digital courses! Salome shares her secrets for optimizing holiday ads for all of the other products you already have – from templates and mini-courses to affiliate programs.
Believe me – the holiday season is prime time for sales, and we want to make sure buyers are choosing you!
In this episode, we discuss:
- (6:25) The most common mistakes businesses make with ads during the holiday season and how you can avoid them
- (8:18) Why the holidays are the perfect time to grow your audience
- (12:51) How to identify underperforming ads before it’s too late
- (17:31) Top strategies for audience targeting
- (20:41) Tips for crafting an ad that stands out in a crowded holiday market
- (24:23) The best time to start running your holiday ads
- (28:00) The role of organic content in supporting your ad campaigns
- (31:09) Cost-effective methods to reach your advertising goals
- (33:08) Why you should start building your holiday ads NOW!
Listen in and remember, it's never too early to get started. Here's to making this your most profitable holiday season yet!
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