705 episodes

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield Amy Porterfield

    • Business
    • 4.9 • 4.4K Ratings

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

    #661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

    #661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

    My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tricks and empower you to follow your dreams, no matter your age! 
    I'm so excited to welcome Laura Belgray back to the show! You might know her as the brilliant mind behind "Talking Shrimp," the co-creator of "The Copy Cure," and the author of the hilariously titled book "Tough T*****s" – yes, you read that right! 
    Now, Laura's not your average award-winning copywriter; she's on a mission to help entrepreneurs just like you find their unique voice and then monetize it. From writing for massive clients to teaching business owners to craft their own game-changing copy, her insights are like a breath of fresh air! 

    Today, we discuss: 

    6:28: How to get paid just for being yourself in the online space


    14:37: Why it’s never too late to chase your dreams


    21:31: Laura’s “relaxed timeline” approach to business 

    31:52: The wonderful ways Laura’s lifestyle differs from mine

    34:10: Advice for finding your version of success on your own terms 


    38:19: Tips and tricks for writing a killer email subject line


    44:50: Copywriting trends, newsletter hacks, and the importance of sounding human in the rise of AI

    49:11: Behind-the-scenes of Laura’s book, “Tough T*****s”


    Listen in because embracing your authentic self doesn’t just feel amazing – it's an absolute gift for your business! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 1 hr 1 min
    #660: Learn To Love What It Takes To Get What You Want

    #660: Learn To Love What It Takes To Get What You Want

    Why embracing the uncomfortable moments will always get you closer to what you want.

    I have a feeling that this episode is going to be exactly what you need to hear right now – especially if you're having one of those days where nothing seems to be going right, and you're questioning why you even started your entrepreneurial journey in the first place. Don't worry, my friend, we've all been there! 
    Before I go on stage to talk to a large audience or have to analyze the numbers for my business, I get super nervous and uncomfortable, too. But, I've learned to lean into and really love these moments of discomfort because they always push me towards taking action, allow me to have life-changing financial freedom, and get me one step closer to my goals! 
    In this episode, I deep dive into the brilliant idea of “learning to love what it takes to get what you want." I truly believe that this mindset shift has been crucial to my success as an entrepreneur. As you already know, entrepreneurship is a rollercoaster ride with both high highs and low lows. This is all just part of the journey – why not learn to love it?!

    Today, you’ll hear about: 

    3:01: Why you need to shift your mindset about the hard work you’ve been doing

    5:56: Tips for prioritizing your focus, passion, and drive in the pursuit of your goals


    7:29: Real-life examples of how I’ve learned to love being uncomfortable to get what I want for my business 

    12:15: A reminder that every day does NOT need to be a great day as an entrepreneur 



    Listen in and embrace the discomfort because, trust me, that's where all the magic happens! 

    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 21 min
    #659: Your Profitable Webinar Prep Guide: Turn Your Webinars into Revenue Streams

    #659: Your Profitable Webinar Prep Guide: Turn Your Webinars into Revenue Streams

    Here’s how webinars will take your marketing, sales, and audience connections to the next level.

    Get my FREE Webinar Blueprint here!

    I know how hard you work to create fabulous digital courses, memberships, coaching modules, and masterminds. So, I also know it's incredibly discouraging when you're struggling to sell these products online. My friend, selling products online is one of the most challenging aspects of owning an online business! And if you’re relying solely on your website's sales page, it can be even more difficult. 
    Although sales pages are great (I use them too!), they don't always get the job done. The missing piece is often a face-to-face personal touch. And that's where webinars come in! Webinars are one of my favorite tools for combining your marketing with actual valuable content for your audience. Webinars are also perfect for sparking conversations, increasing your sales, building trust, and even growing your email list. 
    I know – it almost sounds too good to be true! But believe me, the secret success of webinars is backed by real data from my business and from thousands of my students who have created digital courses and sold them through webinars. So, today, I'm lifting the curtain on preparing and perfecting your webinar! 

    In this episode, I cover: 


    9:54: Tips for understanding your ideal customer avatars (ICAs) 

    13:38: My webinar promise from my previous launch of Digital Course Academy

    16:20: A step-by-step guide for structuring your webinar 


    22:21: How to craft exciting and fast-paced slides 


    27:35: Advice for an efficient Q&A session 


    31:59: Transforming your webinars from one-time events to lasting resources 


    40:22: 3 tasks and action items to give to a VA when preparing for a webinar 

    42:41: What is your pre-webinar ritual? 


    Listen in and remember that webinars aren't just about selling. They're about connecting, inspiring, and empowering your audience. Trust me, you won't regret giving them a try! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 52 min
    #658: What To Look For When Hiring A Right Hand Person

    #658: What To Look For When Hiring A Right Hand Person

    Every lesson, tip, and strategy I’ve learned from my first year with my CEO.

    As an entrepreneur, I completely understand that your business is your baby, and you've put in a ton of hard work to build it from scratch. So, the thought of handing over some of your responsibilities and bringing in a CEO can be pretty nerve-racking. But trust me, if you want to make a big impact on the world (which I know you do), you have to let others in and delegate those larger leadership roles! 
    That's why I want to share with you all the lessons, tips, and strategies I've learned from my first-year with Jaws, my fabulous CEO. Now, before you think hiring a CEO is years away from where you are now, think again! Whether you're just starting out or want to make the leap to the next level, this conversation is for you. I’ve said it before and I’ll say it again – hiring is one of the best decisions you can make for your business! 
    I don't believe there's any special prize for doing everything by yourself – it’s okay to ask for help. I promise you'll get to where you want to go so much faster with the right support! Just imagine the possibilities when you're free to shine in your zone of genius while your CEO handles the nitty-gritty. 

    Today, you’ll hear about: 

    3:43: What is an integrator? 

    4:48: Being mindful of codependency to avoid emotional distractions

    9:08: How to get super clear on the roles and responsibilities for you and your CEO

    13:22: Why you have to take a backseat, be a mentor, and let go of your ego 

    16:11: Tips for developing a healthy relationship with your CEO

    21:03: The importance of regular and positive communication 



    Listen in for all you need to know about making that big hire. Then, stand back and watch your business take off! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 29 min
    #657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher

    #657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher

    Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.

    Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) – it's a pure ROI goldmine that's just waiting to be explored. 
    To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert. 
    Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm. 
    If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible. 

    You’ll hear all about: 

    4:18: How Pinterest completely shifted Jenna’s business strategy 


    6:15: The ways Pinterest is different than social media 

    10:44: Why you should focus on monthly views on Pinterest, not followers


    13:00: The anatomy of a perfect pin and the science behind the algorithm 


    20:41: Tips for reviving an old Pinterest account 


    23:09: The importance of the captions on your pins


    30:20: Understanding the trends on Pinterest 


    34:18: Everything to know about optimizing your pins for traffic and engagement 



    Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it!

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 45 min
    #656: How To Normalize Fear & Allow It To Propel You Into Action

    #656: How To Normalize Fear & Allow It To Propel You Into Action

    Confronting the root of your fears and making unapologetic business decisions.

    Recently, one of my consultants gave me a massive wake-up call by telling me that I'm making all my decisions from a place of fear. Well, no one wants to hear that! At first, this was really hard for me to take in, and to be honest, I felt a lot of shame. But then I realized he gave me this feedback so I could work through it and be the best version of myself possible! Which is, of course, exactly what I want for you! 
    Now, my sweet friend, fear is one of the most challenging emotions to overcome, especially when you're faced with making big decisions for your business. Will this hurt someone's feelings? Is this going to affect my revenue? Am I going to look foolish in front of my team? But I want you to remember that it's always better to make a million wrong decisions and learn from them than to sit on the sidelines and never take action!  
    Trust me – I'm right there with you in my journey towards having complete confidence in my business decisions. So, in this episode, I share some strategies that have helped me understand the root of my fear, adjust my mindset, and make those brave unapologetic decisions. 

    Today, you’ll hear about: 

    2:02: A key question to ask yourself when you get self-critical or feel shame 


    5:26: Advice for unlearning the negative stories we tell ourselves 

    7:33: How to identify and get to the root of your fear-based decision-making


    9:19: Why every emotion you feel is completely normal and can be worked on 

    13:16: Tips for embracing the discomfort and seeing your best results yet!


    Listen in if you've been making decisions based on fear, and give yourself permission to move forward, even if you don't have all the answers!  

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 18 min

Customer Reviews

4.9 out of 5
4.4K Ratings

4.4K Ratings

PJBurwell ,

A Must-Hear Podcast!

I am thoroughly enjoying listening to Amy and her guests! The different topics of running an online business, and what I need to do when I launch mine, are vast and I’m sure I’ll listen to them again. Amy is easy to listen to and I feel like she’s talking directly to me. Her passion is obvious and contagious! I’m so glad I found Amy Porterfield’s podcast. Thanks for sharing Amy!

LittleBizWiz ,

ick

Overly monetized. Too much strategy, too few tactics. The same blatant self serving “look how much value I’m providing” cognitive dissonance that most marketers spew, except on steroids.

IntentionallyCrafted ,

A Solopreneur’s Dream Podcast

I have never listened to anything with so much free, helpful, doable content for small business growth and I am Hooked!
I cannot believe the generosity and kind demeanor of this woman and how she delivers her easy to follow instructions on how to grow your business.
This podcast is essential to anyone trying to do the above. I’m on episode 60 now and I’m eating up the information, 2024 is going to be my year!

Sincere regards,
Naomi Torres
Intentionally Crafted
@intentionallycrafted

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