Senior CRM Marketing Manager
Role Overview:
We’re seeking a data-driven and customer-obsessed Senior CRM Marketing Manager to join our Marketing team! This role is for you if you have a passion for understanding your customer and creating impactful marketing communication strategies that deliver the right message to the right audience at the right time.
You LIVE to wow when it comes to customer experience (status quo treatment is way below your standards) but you don’t get there by gut – you get there by hard, cold facts.
This role will manage and optimize our email and SMS marketing efforts, build and enhance automation journeys, and develop robust segmentation strategies. This opportunity will allow you to nerd out on data and workflows while also making a significant difference in the life cycle of our students, which means their business is growing… our business is growing… and you are a key player to thank!
Key Responsibilities:
- Optimize and enhance the CRM program, including lifecycle journeys, automation flows, and segmentation strategies.
- Develop and implement strategies to increase customer engagement, drive conversion, and maximize lifetime value.
- Manage CRM programs end-to-end, including email and SMS campaign creation, QA, scheduling, deployment, and reporting.
- Assist in creating personalized, omni-channel communication strategies tailored to consumer behaviors and preferences.
- Ensure timely, accurate, and consistent campaign delivery through a meticulous QA process.
- Leverage data to generate insights, identify trends, and drive action plans for CRM program optimization.
- Develop dashboards and reporting methods to monitor channel performance against KPIs and targets.
- Communicate findings, successes, and opportunities to internal teams, including Product Development and Customer Experience teams.
- Monitor and maintain CRM best practices, including email list health, deliverability, and data hygiene.
- Support customer engagement efforts across all digital touchpoints.
- Manage the email and SMS content calendar, aligning messaging priorities with the overarching communications calendar and program launches.
- Collaborate with internal stakeholders to craft compelling, personalized, and dynamic content.
- Provide strategic direction based on learning to creative teams to optimize messaging for customer engagement.
- Drive innovation by testing new technologies, automation, and campaigns.
- Create, execute, and analyze test plans to improve performance, customer experience, & retention.
Qualifications:
- CRM Tools & Platforms: Proficiency in HubSpot and Google Analytics is required. Experience with Klaviyo, Attentive, and other CRM tools is a plus.
- Experience: 5+ years in a CRM/lifecycle/retention role, ideally within an e-commerce environment.
- Technical Skills: Expertise in email/SMS metrics, HTML (SQL is a plus), and data-driven decision-making.
- Analytics: Strong analytical skills with experience in developing benchmarks and optimizing performance over time.
- Project Management: Proven ability to own calendars and manage multiple projects simultaneously. Experience working with Asana is a plus.
- Mindset: Customer-obsessed, entrepreneurial, and solution-oriented with a passion to test, learn, and innovate to drive business results.
- Soft Skills: Excellent problem-solving, organizational, and verbal presentation skills.
Application Instructions:
- Cover letter and PDF of your resume
- Answers to the following questions via email:
- Can you walk us through a CRM campaign you've managed that successfully increased customer engagement or retention? What was your strategy, and what metrics did you use to measure success?
- How do you use customer data to personalize campaigns and improve performance? Can you share an example of how you’ve used segmentation or automation to drive results?
- What’s been your biggest challenge in managing a CRM system or campaign, and how did you address it? What did you learn from the experience?
- How did you learn about this position?
- A 3-minute video introduction. (We will not review videos longer than 3 minutes. Please ensure the video is viewable to anyone with the link.)
Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any consulting, coaching or side gigs related to marketing, business building or entrepreneurship are not permitted. This allows us to project a united front, show that we are in this together as one business, and have the greatest possible impact.
*Please note, applicants must reside within the US to be considered.
Want to learn a little bit more about us? Keep reading!
What We Do:
We empower entrepreneurs to build profitable online businesses that bring creative, professional and personal freedom.
In everything we do, we aim to inspire confidence and action. Our signature service is helping budding entrepreneurs break free in the areas of business that were once holding them back into new levels of joy and fulfillment. Through digital courses, memberships, and coaching, we give these entrepreneurs tangible proof that small actions every day will ultimately build a business worth creating and a life guided by their own design.
We lead a fun-loving culture and a dedicated team that is committed to excellence. We always find the upside to any situation and maintain the strength and flexibility to change course as our business evolves.
Meet Amy:
You might know Amy Porterfield from her top-rated “Online Marketing Made Easy” podcast or as the New York Times Bestselling author of “Two Weeks Notice.” She’s a long-time industry leading voice on digital course creation, email list building, entrepreneurial mindset, and online marketing. But to her husband Hobie, she’s pookie. To 22-year-old Cade, she’s bonus mom. To labradoodle Scout, she’s everything. And to us, she’s the fun-loving, transparent, hilarious, and ever-inspiring leader of this dream team. To learn more about our fearless leader, check out the details here.
The Team:
- What can we say? We really like each other! From team building events and a designated “fun stuff” Slack channel to annual team trips, we like to work hard and play hard!
- You’ll enjoy working for a company that’s won Inc. Magazine’s “Best Place To Work” award for two years running. (2023, 2024)
- Plus you’ll be workin’ for Amy Porterfield!
The Culture:
- With a four-day workweek, we support and empower employees to do their best work while having time to rest, recharge, and focus on personal priorities. This philosophy creates a culture that results in increased professional performance. Each employee is offered the chance to work with a personal development coach. We also provide various learning opportunities and sponsor continuing education. We value our employees, assist them in succeeding, and encourage promotion from within.
- We believe that our differences make us better… that diversity of thought and experience is what allows us to grow, work, and serve in a more meaningful way. So that means we believe in the diversity and inclusion of ALL people (inside our company and out) regardless of race, age, gender, sexual orientation, disability, and religion. This includes a diversity of thoughts, ideas, beliefs, and experiences. We are not only a pro-inclusion organization, but we are an anti-racism organization dedicated to upholding and enforcing policies to support it. We consider it our daily work to be a business and a visible example of what it means to welcome everyone to the table.
Team Porterfield Perks & Pay:
- 4 Day Workweek/Flexible Work Schedule – We genuinely believe that amazing work and full lives CAN co-exist. So, outside of our launches, enjoy a 4-day workweek, designed for work-life optimization. Now, this benefit requires strong personal discipline and effective time management. Because if you haven’t caught on by now, we’re highly outcome oriented. So we lean on personal and cross-company systems and structures to help maximize efficiency so we can enjoy a 4-day workweek, the flexibility and freedom it allows us to get the work done, then logging off and hitting the trails, the shops, the beach… whatever!
- Flexible Time Off and Sick Leave – Two words…unlimited PTO. Because working hard and taking full ownership of your role doesn’t mean being golden-handcuffed to your laptop. So go ahead, take the trip!
- Minimum PTO - “Unlimited PTO” isn’t some reverse psychology bluff, tricking you into 365-day work. You’re required to take a minimum of 8 days (or 64 hours) of PTO annually. Reforming workaholics, rejoice!
- Paid Holidays – including a Thanksgiving Break and Holiday Break!
- Birthday Leave – Oh yes, you read that right. Never working on your birthday again. Hit the beach or the spa… we don’t care what you do, just don’t come to work!
- Team Vacation – Pack your bags! Amy treats her team members to an annual team trip to celebrate the accomplishments and hard work of our employees.
- Wellness Benefit – Whether it’s a gym membership or acupuncture… therapy or a massage… F45 or a get-out-of-the-house day at WeWork or a coffee shop, if it strengthens your body or betters your mind, then this benefit applies!
- Professional Development – Whether it's through live events, life coaching sessions, digital courses, or mentorship programs, this benefit fuels your growth journey!
- Health Insurance – Health is wealth, my friend! And we make sure that accessing quality healthcare is never a concern for members of Team Porterfield.
- Retirement Savings Plan – Roth or 401k…whatever your preference, we’ve got a generous match!
- Financial Planning Assistance – You’re an expert at a lot of things…why not add personal finances to that list! A team of professional wealth strategy partners is available to provide financial planning assistance however you’d like it, from retirement to personal finances to investing to saving.
- New Parent Leave – A benefit bundle of joy! Full-time team members receive 10 weeks of paid parental leave and 12 weeks of job protection.
- Position Salary: $105,000 - $110,000 based on experience
- Short-term incentive plan: Amy Porterfield, LLC offers a short-term incentive plan using a tiered bonus structure. The bonus range for this position is between 10-30% of the salary. The requirements for bonus eligibility are determined by (1) performance and (2) achieving the company's annual profit target. If both conditions are satisfied, the company will remit short-term incentive bonuses to full-time salaried employees.
While performing the duties of this job, the employee is regularly required to effectively communicate via chat/messaging systems and email. The employee is frequently required to remain in a stationary position and occasionally required to move from one location to another. The employee is required to constantly use computer and office productivity equipment such as a desktop computer, laptop, and printer, as well as computer software such as Google Workspace. The employee may frequently move up to 10 pounds.
Disclaimer: All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an “at-will” basis.
