Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them
AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers.
Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what makes a newsletter truly personal, the must-have elements for success, and email growth strategies that actually work right now.
If your open rates have plateaued, your click-throughs aren't what they used to be, or you're just tired of putting hours into emails that don't convert, this episode delivers the exact framework you need.
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ People Connect With People—Not Faceless Brands – When your audience sees a real person in their inbox instead of a company name, they're much more likely to open and engage. Jay reveals how to strategically use your “from” name as an extension of your subject line and why this one small change can transform your results immediately.
2️⃣ Why Landing In The Promo Tab Is Actually A Good Thing – This common fixation is likely distracting you from what really matters for email deliverability. Instead, learn what's actually causing your open rate issues and the simple validation process that can dramatically improve performance.
3️⃣ Make Your Emails Feel Like a Personal Experience, Not a Transaction – The most effective newsletters blend authentic storytelling with strategic marketing. Jay shares practical tips (like adding reading time estimates to links) that can instantly boost click-through rates. Plus, discover how to resurface your best content to non-openers with a specific subject line formula that captures attention and drives results.
RESOURCES MENTIONED IN THIS EPISODE:
- Test out your subject line with the #1 free subject line rating tool: subjectline.com
- Sign up for the largest online email marketing conference: guruconference.com
- Subscribe to Do This, Not That: jayschwedelson.com/podcast
- Learn more about Jay’s agency, Outcome Media: outcomemedia.com
- Join us (and Andy Cohen!) at Eventastic in June: eventastic.com
- Clean up your subscriber list with ZeroBounce: zerobounce.net
MORE FROM ME
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